About - Dr. Bin Tang: Your Trusted Expert in AI-Driven Digital Marketing

Dr. bin tang

AI Digital Marketing Expert ｜Author of "From Local to Global: Empower Your Growth with Digital Marketing" | Creator of “7 Steps to Amplify Your Sales and Leads in a Year”

Dr. Bin Tang is a digital marketing expert specializing in AI-driven strategies for business growth. He has managed multimillion-dollar ad campaigns for brands like Microsoft and helped boost tripcentral.ca’s traffic and revenue. Passionate about artificial intelligence and digital marketing, he excels in using AI to optimize conversions and online sales. His expertise includes SEO, PPC, affiliate marketing, and data-driven global digital strategies.

The Road To Digital Marketing – All About Dr. Bin Tang

I’m Dr. Bin Tang, a globally recognized authority in digital marketing, a Google Advertising Certified Professional, and an SEO expert with a Ph.D. in Immunology. I’m the Founder & Chairman of Noah Digital, President of the Noah Foundation, and Vice President of the Canada-China Enterprise Overseas Service Centre. I’m also honoured to be recognized by the UN International Academy of Education (IAE) as a chief representative of global advanced artificial intelligence and digital marketing. Additionally, I’m a member of the Forbes Council and the author of the Forbes book From Local to Global: Empower Your Growth with Digital Marketing.

Over the past 25+ years, I’ve had the opportunity to collaborate with top brands like Apple, Facebook, Microsoft, McMaster University, Air Canada, BMW, Volvo, T&T, Li-Ning, and iTalkBB, driving exceptional results across industries. I’ve managed over $100 million in ad spending and played a key role in tripcentral.ca’s growth, increasing online traffic by 40% and revenue by 80% year over year from 2013 to 2015.

Now, as the President & CEO of Noah Digital, I lead a multilingual team of experts specializing in Google Ads, SEO, conversion rate optimization, and AI-powered digital marketing. With a deep understanding of both Western and Chinese markets, we help businesses expand locally and globally, delivering measurable growth.

My transition from academia to digital marketing has been shaped by innovation, perseverance, and excellence. With both theoretical expertise and practical success, I continue to shape the future of digital marketing as a trusted global leader in the industry.

Venturing into Digital
Marketing

My career began in academia, where I earned my Ph.D. in immunology from the University of Wisconsin School of Medicine. On January 1, 2001, I made a life-changing decision to move to Canada with a U-Haul from Windsor and take up a postdoctoral position at the University of Western Ontario. While I experienced success in research, financial constraints and language barriers led me to reconsider my career path.

Intrigued by the rise of Google and paid advertising, I started exploring search engine algorithms, leveraging my expertise in big data analysis to understand ranking mechanisms. This curiosity led me into Affiliate Marketing, where I managed substantial ad spending and generated income that soon surpassed my postdoctoral salary.

In 2006, I made the decision to leave academia and pursue digital marketing full-time. I quickly advanced from a digital marketing manager to vice president, working on high-profile projects, including Microsoft’s official success story.

Differentiating itself from average agencies, Noah Digital offers a complete package of digital marketing solutions to build cross-channel systems for clients. Dr. Bin Tang envisions expanding the company’s reach by developing an artificial intelligence advertising platform.

The Birth of Noah Digital Marketing

Recognizing the growing demand for digital marketing and the local business community’s need for digital marketers, Dr. Bin Tang swiftly founded Noah Digital in 2016. With a focus on providing comprehensive digital marketing solutions and services for small and medium-sized businesses in China and Canada, the company thrived.

Digital Marketing Insights from Dr. Bin Tang

With over 25 years of digital marketing experience, Dr. Bin Tang shares valuable insights:

Digital Marketing vs. Traditional Marketing

Digital marketing, encompassing website design, Google ranking optimization, and paid advertising, allows for precise tracking and measurement of advertisement effectiveness, unlike traditional methods.

Common Digital Marketing Myth

Dispelling the myth that digital marketing is expensive, Dr. Bin Tang emphasizes the importance of proper data collection and analysis from the start to make informed decisions and optimize campaigns.

Digital Marketing Strategy

Dr. Bin Tang’s strategy revolves around knowing the market, precise delivery, full monitoring, and continuous optimization. He highlights that while digital marketing involves science, it also requires artistic and creative skills.

Combination of Art & Science

Drawing an analogy to fishing, Dr. Bin Tang likens digital marketing to a combination of art and science. It involves understanding the behavior of the audience and leveraging data for profitability.

Differences in eCommerce

Dr. Bin Tang highlights distinctions between domestic eCommerce in China (platform-based) and North America (self-operated websites). Cultural differences also influence website designs.

Critical Mentality for Outstanding Results

Dr. Bin Tang stresses the importance of the right attitude, continuous learning, self-awareness, and staying updated with economic trends for success in a new country.

About Noah Digital Marketing

In response to the growing demand for digital marketing and the need for skilled professionals in the local business community, Noah Digital was established in 2016. With a focus on delivering comprehensive digital marketing solutions, the company has supported small and medium-sized businesses in China and Canada, helping them strengthen their online presence and achieve sustainable growth.