Testimonials
Arnie Rusinek
Dr. Bin Tang’s new book is a must-read for any businessperson interested in globalization and transforming their business into a truly global entity. It serves as a crucial guide to personal and business growth, empowering you to shift from a local to an international player—essential for long-term success.
The first five chapters present an easy-to-understand approach to self-evaluation and empowerment in the context of global business. Dr. Tang offers invaluable insights into what it takes to enhance yourself as a well-rounded global businessperson, making you a valuable asset to any organization.
The book also provides a comprehensive method for understanding and applying technical and digital analysis formulas in business. It excels in explaining digital marketing, using Dr. Tang’s own company as a real-world example of success.
This book is relevant to a wide range of businesspeople—from experienced executives to students entering the field of management. It focuses on self-evaluation to help you grow as a better global businessperson. New graduates, in particular, will find it invaluable as they embark on their career journey.
It’s rare to come across a business book that I couldn’t put down. With its broad applications, I’m confident it will become an essential resource in universities and libraries.
Dr. Ruhai Wu
In the fast-changing world of digital marketing, ‘From Local to Global: Empower Your Growth with Digital Marketing’ by Dr. Bin Tang is an essential guide for entrepreneurs who want to expand beyond local markets and tap into the global marketplace. With over twenty years of experience, Dr. Tang makes complex digital marketing ideas easy to understand and apply for businesses big and small.
This book stands out because it offers practical advice, taking readers step-by-step through important digital marketing areas like search engine optimization, social media, artificial intelligence, and data analytics. It’s more than just theory; it’s a practical tool for real business growth.
Dr. Tang uses a series of case studies to show how local businesses can grow to reach global markets, which helps readers see how these strategies can work in real life. This approach not only teaches but also inspires, providing a clear path for those looking to make a significant online impact.
A key part of the book focuses on search engine optimization (SEO) and search ads. It gives detailed advice on how to make websites and ads more effective at attracting the right kind of attention online. These tips ensure that businesses not only show up more in search results but also attract the right kind of customers.
What really sets this book apart is how Dr. Tang can explain technical topics in a way that’s both interesting and easy to grasp. His insights into adapting to different markets and understanding cultural differences give readers new ways to think about their marketing strategies.
‘From Local to Global’ is a must-read for business owners and marketing professionals looking to explore the full potential of digital marketing. Dr. Tang provides the tools and knowledge needed to dream bigger and reach new heights in the digital world. This book is a game-changer for anyone ready to take their digital marketing to a global audience.
Adam Witty
In today’s digital landscape, scaling a business internationally can feel overwhelming. Dr. Tang’s book breaks down complex strategies into actionable steps—covering everything from AI-driven branding to search marketing and global social media tactics. Drawing from his 25 years of experience managing $100M+ in ad spend for global brands, this book is a must-read for entrepreneurs and business leaders ready to take their business to the world stage.
If international growth is on your radar, “From Local to Global” should be at the top of your reading list!
