{"id":4905,"date":"2025-02-25T09:59:33","date_gmt":"2025-02-25T09:59:33","guid":{"rendered":"https:\/\/drbintang.com\/%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%9a%84%e6%bc%94%e5%8f%98%ef%bc%9a%e4%bb%8e%e8%b5%b7%e6%ba%90%e5%88%b0%e7%8e%b0%e4%bb%a3%e6%88%98%e7%95%a5\/"},"modified":"2025-04-16T18:16:50","modified_gmt":"2025-04-16T18:16:50","slug":"%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%9a%84%e6%bc%94%e5%8f%98%ef%bc%9a%e4%bb%8e%e8%b5%b7%e6%ba%90%e5%88%b0%e7%8e%b0%e4%bb%a3%e6%88%98%e7%95%a5","status":"publish","type":"post","link":"https:\/\/drbintang.com\/zh-hans\/%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%9a%84%e6%bc%94%e5%8f%98%ef%bc%9a%e4%bb%8e%e8%b5%b7%e6%ba%90%e5%88%b0%e7%8e%b0%e4%bb%a3%e6%88%98%e7%95%a5\/","title":{"rendered":"\u6570\u5b57\u8425\u9500\u7684\u6f14\u53d8\uff1a\u4ece\u8d77\u6e90\u5230\u73b0\u4ee3\u6218\u7565"},"content":{"rendered":"\n<p>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u65f6\u4ee3\uff0c\u6709\u8d85\u8fc7 1.7 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class=\"wp-block-heading\"><strong>\u6570\u5b57\u8425\u9500\u7684\u597d\u5904<\/strong><\/h2>\n\n<p>\u6570\u5b57\u8425\u9500\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4f17\u591a\u4f18\u52bf\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u63a5\u89e6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u5e76\u63d0\u9ad8\u8425\u9500\u6548\u7387\u3002\u968f\u7740\u6570\u5b57\u5e73\u53f0\u548c\u6280\u672f\u7684\u4e0d\u65ad\u8fdb\u6b65\uff0c\u516c\u53f8\u73b0\u5728\u53ef\u4ee5\u4ee5\u8fc7\u53bb\u4e0d\u53ef\u80fd\u7684\u65b9\u5f0f\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f3a\u53c2\u4e0e\u5ea6<\/strong>\u2014\u2014\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u5176\u4ed6\u6570\u5b57\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\u3002<\/li>\n\n\n\n<li><strong>\u6269\u5927\u8986\u76d6\u9762<\/strong>\u2014\u2014\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u3001\u641c\u7d22\u5f15\u64ce\u548c\u7f51\u7ad9\u5728\u66f4\u77ed\u7684\u65f6\u95f4\u5185\u4e0e\u66f4\u591a\u7684\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u3002<\/li>\n\n\n\n<li><strong>\u7ecf\u6d4e\u9ad8\u6548\u7684\u89e3\u51b3\u65b9\u6848<\/strong>\u2014\u2014\u4e0e\u4f20\u7edf\u65b9\u6cd5\u76f8\u6bd4\uff0c\u6570\u5b57\u8425\u9500\u63d0\u4f9b\u4e86\u7ecf\u6d4e\u5b9e\u60e0\u7684\u8425\u9500\u9009\u62e9\uff0c\u5177\u6709\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002<\/li>\n\n\n\n<li><strong>\u5b9a\u5411\u5e7f\u544a<\/strong>\u2014\u2014\u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u6765\u5b9a\u5236\u5e7f\u544a\u6d3b\u52a8\u5e76\u6709\u6548\u5730\u8986\u76d6\u7279\u5b9a\u4eba\u7fa4\u3002<\/li>\n\n\n\n<li><strong>\u5168\u7403\u8bbf\u95ee<\/strong>\u2014\u2014\u514b\u670d\u5730\u7406\u9650\u5236\uff0c\u4e0e\u4e16\u754c\u5404\u5730\u7684\u5ba2\u6237\u4e92\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u5b9e\u65f6\u4e92\u52a8<\/strong>\u2014\u2014\u5b9e\u65f6\u4e0e\u5ba2\u6237\u76f4\u63a5\u6c9f\u901a\uff0c\u63d0\u9ad8\u54cd\u5e94\u80fd\u529b\u548c\u53c2\u4e0e\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u8861\u91cf\u7684\u8868\u73b0<\/strong>\u2014\u2014\u5229\u7528\u5206\u6790\u5de5\u5177\u8ddf\u8e2a\u6d3b\u52a8\u7684\u6210\u529f\u5e76\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>\u6570\u5b57\u8425\u9500\u7684\u5386\u53f2<\/strong><\/h2>\n\n<p>\u6570\u5b57\u8425\u9500\u7684\u8d77\u6e90\u53ef\u4ee5\u8ffd\u6eaf\u5230 20 \u4e16\u7eaa 90 \u5e74\u4ee3\uff0c\u5f53\u65f6\u4e92\u8054\u7f51\u51fa\u73b0\uff0cWeb 1.0 \u4e5f\u5f00\u59cb\u53d1\u5c55\u3002\u65e9\u671f\u7684\u7f51\u7edc\u7248\u672c\u63d0\u4f9b\u4e86\u4fe1\u606f\u8bbf\u95ee\u6e20\u9053\uff0c\u4f46\u7f3a\u4e4f\u4e92\u52a8\u6027\u3002\u8bb8\u591a\u8425\u9500\u4eba\u5458\u6700\u521d\u5bf9\u6570\u5b57\u5e73\u53f0\u72b9\u8c6b\u4e0d\u51b3\uff0c\u56e0\u4e3a\u5b83\u4eec\u7684\u529f\u80fd\u6709\u9650\u3002<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe  id=\"_ytid_23950\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube.com\/embed\/e7mQdXwldXM?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;fs=1&#038;playsinline=0&#038;controls=1&#038;color=red&#038;cc_lang_pref=&#038;rel=1&#038;autohide=2&#038;theme=dark&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><\/figure>\n\n<p>1993 \u5e74\uff0c\u968f\u7740\u7b2c\u4e00\u4e2a\u53ef\u70b9\u51fb\u6a2a\u5e45\u5e7f\u544a\u7684\u63a8\u51fa\uff0c\u6570\u5b57\u8425\u9500\u53d6\u5f97\u4e86\u91cd\u5927\u7a81\u7834\u3002HotWired \u662f\u5229\u7528\u6a2a\u5e45\u5e7f\u544a\u7684\u5148\u9a71\u4e4b\u4e00\uff0c\u6807\u5fd7\u7740\u6570\u5b57\u5e7f\u544a\u7684\u8f6c\u6298\u70b9\u30021994 \u5e74\uff0c\u96c5\u864e\uff08\u6700\u521d\u79f0\u4e3a\u201c\u6770\u91cc\u7684\u4e07\u7ef4\u7f51\u6307\u5357\u201d\uff09\u7684\u63a8\u51fa\u8fdb\u4e00\u6b65\u52a0\u901f\u4e86\u6570\u5b57\u8425\u9500\u683c\u5c40\uff0c\u56e0\u4e3a\u4f01\u4e1a\u5f00\u59cb\u4f18\u5316\u5176\u7f51\u7ad9\u4ee5\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d\u3002\u5230 1996 \u5e74\uff0cHotBot\u3001LookSmart \u548c Alexa \u7b49\u641c\u7d22\u5f15\u64ce\u5e94\u8fd0\u800c\u751f\uff0c\u63a8\u52a8\u4e86\u8be5\u884c\u4e1a\u7684\u589e\u957f\u3002<\/p>\n\n<p>1998 \u5e74\uff0c\u968f\u7740 Google \u7684\u9996\u6b21\u4eae\u76f8\uff0c\u5e02\u573a\u683c\u5c40\u53d1\u751f\u4e86\u91cd\u5927\u8f6c\u53d8\uff0c\u968f\u540e\u5fae\u8f6f\u63a8\u51fa\u4e86 MSN \u641c\u7d22\u5f15\u64ce\uff0c<a href=\"https:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u96c5\u864e\u7f51\u7edc\u641c\u7d22<\/a>\u4e5f\u76f8\u7ee7\u95ee\u4e16\u3002\u5c3d\u7ba1 2000 \u5e74\u4e92\u8054\u7f51\u6ce1\u6cab\u7834\u706d\uff0c\u4f46\u5b83\u4e3a <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google \u7b49\u4e3b\u5bfc\u4f01\u4e1a\u94fa\u5e73\u4e86\u9053\u8def\uff0c\u8ba9\u5b83\u4eec\u5f97\u4ee5\u5851\u9020<\/a>\u6570\u5b57\u8425\u9500\u7684\u4e0b\u4e00\u9636\u6bb5\u3002\u5230 2006 \u5e74\uff0c\u641c\u7d22\u5f15\u64ce\u6d41\u91cf\u731b\u589e\uff0c\u4e00\u4e2a\u6708\u5185\u641c\u7d22\u91cf\u7ea6\u4e3a 64 \u4ebf\u6b21\u3002\u4e3a\u4e86\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u5fae\u8f6f\u5c06 MSN \u66f4\u540d\u4e3a Live Search\u3002<\/p>\n\n<p>\u968f\u7740Web 2.0\u7684\u5174\u8d77\uff0c\u6570\u5b57\u8425\u9500\u7ecf\u5386\u4e86\u9769\u547d\u6027\u7684\u53d8\u9769\u3002\u8fd9\u4e2a\u65f6\u4ee3\u5c06\u7528\u6237\u4ece\u88ab\u52a8\u7684\u5185\u5bb9\u6d88\u8d39\u8005\u8f6c\u53d8\u4e3a\u4e3b\u52a8\u7684\u53c2\u4e0e\u8005\uff0c\u5b9e\u73b0\u4e86\u4f01\u4e1a\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u5b9e\u65f6\u4e92\u52a8\u3002\u5230 2004 \u5e74\uff0c\u7f8e\u56fd\u7684\u4e92\u8054\u7f51\u5e7f\u544a\u6536\u5165\u5df2\u8fbe 29 \u4ebf\u7f8e\u5143\uff0c\u6570\u5b57\u8425\u9500\u4e5f\u56e0\u6b64\u6210\u4e3a\u4e00\u9879\u57fa\u672c\u7684<a href=\"https:\/\/noahdigital.ca\/digital-marketing\/scale-up-your-business-with-right-digital-marketing-strategy\/?__hstc=38815292.1a2797918d8f059c26d78e3261ab64d4.1740377556529.1740377556529.1740377556529.1&amp;__hssc=38815292.35.1740377556529&amp;__hsfp=1597615527\">\u5546\u4e1a\u6218\u7565<\/a>\u3002<\/p>\n\n<p><a href=\"https:\/\/noahdigital.ca\/digital-marketing\/digital-marketing-over-the-decade\/\">\u793e\u4ea4\u7f51\u7edc\u5e73\u53f0<\/a>\u5f88\u5feb\u6210\u4e3a\u6570\u5b57\u8425\u9500\u53d1\u5c55\u7684\u9a71\u52a8\u529b\u3002MySpace \u662f\u7b2c\u4e00\u4e2a\u4e3b\u8981\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u5176\u6b21\u662f Facebook\uff0c\u5b83\u5f7b\u5e95\u6539\u53d8\u4e86\u4f01\u4e1a\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u7684\u65b9\u5f0f\u3002\u516c\u53f8\u5f88\u5feb\u610f\u8bc6\u5230\u793e\u4ea4\u5a92\u4f53\u7684\u6f5c\u529b\uff0c\u5229\u7528\u5b83\u6765\u8425\u9500\u4ea7\u54c1\u548c\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u8fd9\u79cd\u8f6c\u53d8\u5f00\u8f9f\u4e86\u65b0\u7684\u673a\u4f1a\u5e76\u91cd\u5851\u4e86\u8425\u9500\u7b56\u7565\u3002<\/p>\n\n<p>\u53e6\u4e00\u4e2a\u91cd\u8981\u91cc\u7a0b\u7891\u662f\u5f15\u5165\u4e86 Cookie\uff0c\u5b83\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\u5e76\u6839\u636e\u4e2a\u4eba\u504f\u597d\u5b9a\u5236\u5185\u5bb9\u3002Cookie \u6700\u521d\u65e8\u5728\u8bb0\u5f55\u6d4f\u89c8\u4e60\u60ef\uff0c\u540e\u6765\u6f14\u53d8\u4e3a\u4e2a\u6027\u5316\u8425\u9500\u7b56\u7565\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n<p>\u5230 2014 \u5e74\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u4e00\u80a1\u4e3b\u5bfc\u529b\u91cf\uff0c\u7f8e\u56fd\u4eba\u5e73\u5747\u6bcf\u5929\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u82b1\u8d39 37 \u5206\u949f\u3002<a href=\"https:\/\/noahdigital.ca\/services\/social-media\/?__hstc=38815292.1a2797918d8f059c26d78e3261ab64d4.1740377556529.1740377556529.1740377556529.1&amp;__hssc=38815292.35.1740377556529&amp;__hsfp=1597615527\">\u793e\u4ea4\u5a92\u4f53\u8425\u9500<\/a>\u88ab\u8bc1\u660e\u975e\u5e38\u6709\u6548\uff0c70% \u7684 B2C \u8425\u9500\u4eba\u5458\u901a\u8fc7 Facebook \u83b7\u53d6\u5ba2\u6237\u3002\u9274\u4e8e\u5176\u5e7f\u6cdb\u4f7f\u7528\uff0c<a href=\"https:\/\/noahdigital.ca\/blog\/facebook-ad-strategy\/?__hstc=38815292.1a2797918d8f059c26d78e3261ab64d4.1740377556529.1740377556529.1740377556529.1&amp;__hssc=38815292.35.1740377556529&amp;__hsfp=1597615527\">Facebook \u5e7f\u544a\u7b56\u7565<\/a>\u5df2\u6210\u4e3a\u73b0\u4ee3\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n\n<p>\u8425\u9500\u4eba\u5458\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u6548\u679c\u663e\u8457\u7684\u9876\u7ea7 <a href=\"https:\/\/noahdigital.ca\/blog\/top-facebook-ad-hacks\/\">Facebook 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class=\"wp-block-heading\">\u6570\u5b57\u8425\u9500\u7684\u6f14\u53d8\uff1a\u65f6\u95f4\u8868<\/h2>\n\n<p>\u51e0\u5341\u5e74\u6765\uff0c\u6570\u5b57\u8425\u9500\u7ecf\u5386\u4e86\u91cd\u5927\u53d8\u9769\uff0c\u53d1\u5c55\u6210\u4e3a\u4e00\u4e2a\u4ef7\u503c\u6570\u5341\u4ebf\u7f8e\u5143\u7684\u4ea7\u4e1a\u3002\u4ee5\u4e0b\u662f\u5176\u5173\u952e\u91cc\u7a0b\u7891\uff1a<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/drbintang.com\/wp-content\/uploads\/2025\/02\/foundations-of-digital-marketing.webp\" alt=\"&#x6570;&#x5B57;&#x8425;&#x9500;&#x57FA;&#x7840;\" class=\"wp-image-3819\" srcset=\"https:\/\/drbintang.com\/wp-content\/uploads\/2025\/02\/foundations-of-digital-marketing.webp 700w, https:\/\/drbintang.com\/wp-content\/uploads\/2025\/02\/foundations-of-digital-marketing-300x214.webp 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">20 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